Un paon et son foulard

The wonderful story of a logo

Read about the story behind the creation of  Shabkar's first logo, while it was known as the Magic Pashmina; the famous peacock statue wearing a cashmere scarf. Here is in a few words and photos how it came to life.


old logos


Always birds

In 2004 I had a small musical instrument repair business. It was called Kangi Music. Then 10 years later I had a web development company named GoCorvusé In both cases, I used the raven in their logo. Kangi is a phonetic translation of Raven in Cherokee language. I was living among a native indians community in the USA at that time.


a peacock

The peacock

Naturally, as Magic Pashmina came to being, the bird as a logo was the first thing that came to my mind. So I chose the peacock, India’s official bird. They are everywhere, scattered along the wild and semi-desertic landscape of northern India. They often live in big groups. It is very impressive to listen to their chanting in the evening when they are doing their roosting call, to gather the group in one or two trees.


transformation of a logo 

The first draft

Many scarf sellers chose to represent them a goat, often wearing a scarf. So I thought why not have a peacock wearing a scarf. I created quickly the first draft as we needed it for the shop’s business cards. But this drawing was temporary as it was too busy and hard to distinguish from a distance. But I had to keep th peacock, without drawing a new one or taking one from internet. I needed a model that could easily be logofied later.


stupas at Kopan monastery


In a monastery in Nepal...

One day in March 2016 I was circumambulating around stupas in the garden of a monastery in Nepal. One of these stupas is for Lama Khensur Lundrup, a very respected teacher. I feel very much connected to him although I never actually met him; he passed away 2 months before my first visit to Nepal in 2011. As soon as his stupa was built, I felt all the time a compulsion to do coras there or even meditate in front of the stupa.


Lama Lundrup stupa


And then this is where I fell in love

This is where I found him; my peacock, right on the sides of Lama Lundrup stupa. I quickly took photos, so happy from this encounter. He was beautiful, simple, with a nice round shape that I could easily logofy later on. On top of that, I felt that it was ok to take this peacock as my logo model as I was not infringing any rights. This statue is a protector for all, and this one is fixed on the stupa of one very special lama. It is also a religious symbol; a peacock in tibetan Buddhism represents positive energy and is closely associated to Buddha Amitabha.


peacock with scarf


Now I had to transform it

Finding the model was good, but by itself it was not enough. I had to put a scarf around his neck. I first thought about doing it digitally, but it would have been awkward. So I decided to return to the monastery and put a scarf on the statue itself. It was a challenge since the statue was perched high on the side of the stupa, far from my reach. But thanks to the help of a gardener who was working close by, I could wrap scarves around my favorite statue and take the photos.




About the red color

I had brought with me several scarves, all made with pure cashmere from Nepal as I needed the best effect possible. Among all the scarves, the red one was the best and look great on the bird. Red is a sacred color in tibetan Buddhism. It is the color of the vital energy and transformation. Amitabha, one of the five buddhas and also the one with whom the peacock is associated, is also red. Monks wear red. And it is the color of the base chakra, the one with most liberating powers. positive energies.




The rhododendron and the monk

I remember an incident from the previous months;  I was walking in the forest with a group of friends, including a Tibetan monk. I found some brilliant red rhododendron flowers and wanted to show them to the people. I offered one to the monk, who backed away as if it was something horrible. I was later told to never offer something red to monks, as it is such a sacred and powerful color that if he accepts it he will be subjugated.


red dye


The scarf and the monk

In the same time frame, a similar incident happened with another monk. He knew I was into the scarf business and wanted to see if i had any cashmere with the right color for him. So I showed him a few samples. I pulled out the nicest one, the one the peacock is wearing. When he saw it he balked, like the flower monk did. Too red for him, but also in reaction to the offering gesture with such a scarf in my hands.


peacock among scarves


The reincarnation of Lama Lhundrup

Lately the sangha (monks community) has found the reincarnation of Lama Lhundrup who has been recognized by the Dalai Lama. All during the same time I was in the process of adopting the peacock of his stupa, in April 2016. Coincidence or not, it doesn’t matter, I think it is auspicious and good signs of strength for my new business. The only steps left will be to logofy the bird and his scarf, because of course I can’t keep his actual appearance to represent a growing company. But the logo will be reflect its sacred and special origins.



See you next week, with a quick scarf shopping guide in Hong Kong.







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Latest News

Clearance sale and online store upcoming temporary closure

Online orders will be disabled on Sunday, Nov 4th, at midnight, for our upcoming trip to Asia. Everything is now on sale at local market prices. Use your coupon code sent in our latest newsletter Did you miss it? Check our ebay auctions and make an offer.

New development coming for 2019!

The current store will specialize in cashmere only starting 2019, we will still sell other variety of scarves on other platforms. 

Shipping is free on all orders to Canada and USA

Shipping is free to Canada and USA locations for all our cashmere products. No minimum order.  Offer valid until June 30th 2019

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